Harvard Business Review
FEBRUARY 25, 2015
According to the Direct Marketing Association (DMA), catalog mailings grew in 2013 to 11.9 In that year alone, a DMA study showed 59% of multichannel marketers had increased their catalog circulation from the year before. This combination gets the right catalogs into the right hands.
Harvard Business Review
APRIL 19, 2017
Rather than being undercut by new, lower-cost competitors in rapidly developing economies, such as China and India, companies have globalized their supply chains or offshored their production. But competition with low-cost foreign labor has suppressed wage growth for low-skilled workers. For the rest, the gains are less obvious.
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