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Sell Your Product Before It Exists

Harvard Business Review

When Eric Reis was popularizing the concept of an MVP, the guiding principle was to build and release a product with as few features as possible, and then use the market’s reaction to gauge how to refine the product. Coin has managed to test the market without ever actually releasing the physical product. Often when a new product, creative work, or ideology is released, the initial reaction isn’t as strong as the creators hoped. Product development Risk management Sales

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