2013, Customer Loyalty and Human Resources

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2013

Customer Loyalty

Human Resources

Social Media Is Too Important to Be Left to the Marketing Department

Harvard Business Review

APRIL 19, 2016

Since 2013 the number of customers who expect a response through social media has doubled, according to research from Sprout Social , yet seven out of eight messages to companies go unanswered for 72 hours. Ask legal and human resources to provide a list of do’s and don’ts for real-time consumer engagement.

Media

Media Marketing Software Human Resources

The Rebirth of the CMO

Harvard Business Review

AUGUST 5, 2014

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. To affect changes in culture, some CMOs are partnering more closely with human resources. And that really is on the backs of marketing.”

P&L

P&L Banking Marketing Call Center

Leadership Digital

Social Media Is Too Important to Be Left to the Marketing Department

The Rebirth of the CMO

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