article thumbnail

5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

article thumbnail

Success Begins with Quality Customer Service

Chart Your Course

But eConsultancy’s 2013 Cross-Channel Marketing Report found that 70 percent of business owners feel acquisitions are definitely more expensive than retention. The 2013 GE Capital Major Purchase Shopper Study found that 81 percent of consumers will research a product online before buying it. Live Chat Online.

Quality 182
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

It’s Time To Stop VCs Driving Entrepreneurship

The Horizons Tracker

It’s perhaps no surprise, therefore, that data from Rice University shows that market power today is more concentrated in the hands of a relatively small number of incumbents than ever before. An environment of creative destruction most definitely is not present. A different picture. trillion at the time of writing.

article thumbnail

Is Leadership Development the Answer to Low Employee Engagement? (Yes.)

N2Growth Blog

Research by Gallup, as reported in The State of the American Workplace in 2013, discovered that roughly 70% of workers were disengaged. Both definitions are partially correct; and, there is a piece missing. We can weave this will to push the limits into our definition of leadership. A 2001 study by the Hay Group indicated a 2.5x

article thumbnail

Complimentary Resource – Strategic Business Intelligence for HR: 6 HR Metrics No Executive Should Be Without

Strategy Driven

Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Relate Articles: Complimentary Resource – Business Intelligence: The Definitive Guide for Midsize Organizations. Complimentary Resource – 10 Metrics for 2013 Marketing Success. Consider leaving a comment! All rights reserved.

article thumbnail

The Value of Asking ?Why?? | Thoughts for the Everyday Leader

Nathan Magnuson

Remember how much of a difference high definition television made when it first came to market? © 2013 Thoughts for the Everyday Leader — Standard by 8BIT. Asking Why Clarifies Focus. When we don’t ask why, our purpose temporarily gets out of focus, much like the lens of a camera. Asking Why Expands Options.

Simon 243
article thumbnail

Complimentary Resource – Change Is Constant: PMBOK Guide 5th Edition

Strategy Driven

Anyone contemplating pursuit of their PMP or CAPM certification within the next 12 months needs to know that both the PMP and CAPM examinations will change from dependence on the PMBOK Guide® Fourth Edition to focus on the PMBOK Guide® Fifth Edition on July 31, 2013. Copyright 2007-2013 by StrategyDriven Enterprises, LLC.

PMBOK 50