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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

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Is Leadership Development the Answer to Low Employee Engagement? (Yes.)

N2Growth Blog

Research by Gallup, as reported in The State of the American Workplace in 2013, discovered that roughly 70% of workers were disengaged. Both definitions are partially correct; and, there is a piece missing. We can weave this will to push the limits into our definition of leadership. A 2001 study by the Hay Group indicated a 2.5x

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It’s Time To Stop VCs Driving Entrepreneurship

The Horizons Tracker

It’s perhaps no surprise, therefore, that data from Rice University shows that market power today is more concentrated in the hands of a relatively small number of incumbents than ever before. An environment of creative destruction most definitely is not present. A different picture. trillion at the time of writing.

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A Framework for Strategists Assessing Emerging Markets

Harvard Business Review

Many companies start their search for global growth in an alphabet soup of emerging-market groupings such as the BRIC , CIVETS , MINT , Next 11 , and so on. There are several flaws in using such acronyms as the basis for entering overseas markets. Finally, operating conditions differ significantly within the country groups.

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Recruiting Strategies for a Tight Talent Market

Harvard Business Review

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. Part of its success is that the company supports a collaborative work environment and boasts transparent operations from the top down.

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Do You Know What Your Company’s Data Is Worth?

Harvard Business Review

Data contributes not only to brand equity, but to what constitutes product and service delivery in globally connected and hyper-competitive markets. Definitions for what constitutes EvD, and methodologies to calculate its value, remain in their infancy.

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Why Social Networks Still Haven’t Cracked the Job Search Puzzle

Harvard Business Review

On the face of it, that seems to be two entirely different markets, with Facebook at Work playing in the workplace productivity market (competing with the likes of Microsoft Office, Webex , and project management software) while LinkedIn is part of the headhunting industry. After all, Facebook’s $7.87