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How Big Data Brings Marketing and Finance Together

Harvard Business Review

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. Rajamannar involved finance early. At many companies we work with, analytics becomes the connective tissue between the different visions of what drives results emerging from marketing and finance.

Finance 13
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Health Care Becomes Entrepreneurial (Finally)

Harvard Business Review

Top-tier thinkers from data science, business, finance, and the digital world are coming together to find new solutions. billion in 2013, up 39% from 2012. All of these developments spell the dawn of an exciting new era for entrepreneurs, techies, investors, clinicians, and, last but not least, patients.

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What to Know About Doing Business in Iran

Harvard Business Review

Within weeks there was $50 billion in business deals involving foreign companies, including the Airbus agreement (worth $25 billion) to sell 118 planes, and Italy’s state rail company’s $5 billion pact to develop the local rail network. sanctions are delaying these projects being financed. However, remaining U.S.

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What Is Organizational Culture? And Why Should We Care?

Harvard Business Review

Nor can we develop good approaches to analyzing, preserving and transforming cultures. If we can define what organizational culture is , it gives us a handle on how to diagnose problems and even to design and develop better cultures. Beginning May 1, 2013, I facilitated a discussion around this question on LinkedIn.