Strategy Driven
JULY 7, 2013
Forrester Research Report : The Business Impact of Mobile Engagement. Even at this early stage of development, you can see positive impacts of mobile engagement in apps from General Electric, Trane, and Uber Technologies. Click here for more information on Forrester Research Report : The Business Impact of Mobile Engagement.
Coaching Tip
JANUARY 26, 2013
It is still 100% family-owned -- now by the three elderly offspring of Forrest Mars Sr., 95 on the 2013 list, Mars boasts employees who love not only the products they make but also the office culture and the company's long-standing principles. Source: FORTUNE, February 4, 2013. ? Mars, who died in 1934. Related articles.
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Strategy Driven
AUGUST 11, 2013
This white paper discusses developments in technology, such as social media, mobile usage and cloud services and offers practical advice on how to take advantage of these upcoming trends and ensure marketers are at the forefront of multi-channel strategic marketing planning. Copyright 2007-2013 by StrategyDriven Enterprises, LLC.
Tanveer Naseer
AUGUST 12, 2014
The following is a guest piece by Daniel Patrick Forrester. ” For-profit leaders looking to develop an advantageous social impact strategy should simply turn towards looking at successful non-for-profits for guidance. Daniel Patrick Forrester is the Founder and CEO of THRUUE. Which is groundbreaking for society!
Harvard Business Review
MAY 25, 2017
” Think about developing a concerted strategy to rebrand using the elements below. Follow news developments related to industry or societal trends and read books about the process of creativity, such as David Burkus’s The Myths of Creativity or Michael Michalko’s Cracking Creativity. You need to share your ideas.
Harvard Business Review
JUNE 27, 2013
In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Why haven''t we seen more and more companies earning excellent scores in Forrester''s Customer Experience Index ?
Harvard Business Review
JULY 17, 2014
When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. Roger Adams, CMO says: “As USAA developed into a data-driven organization, we were able to accurately predict the impact of different marketing investment decisions.
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