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What Initial Coin Offerings Are, and Why VC Firms Care

Harvard Business Review

Rather than tying up vast amounts of funds in a unicorn startup and waiting for the long play — an IPO or an acquisition — investors can see gains more quickly, and can pull profits out more easily, via ICOs. Most made their money early on by buying or mining bitcoin when it was still under $10 (in the early days of 2011-2013).