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Google’s Strategy vs. Glass’s Potential

Harvard Business Review

That suggests that they may be trying to persuade firms to buy the device and develop applications for it. Sure enough, in April Google announced “ Glass for Work ,” an initiative aimed at developing more work-related apps on the Glass platform. Should Google revise its strategy to pursue that opportunity? Glass is different.

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Tinkering with Strategy Can Derail Midsize Companies

Harvard Business Review

Cellairis had tinkered with its core strategy, one that had been working beautifully, and it had turned ugly. System-wide revenue for 2013 was $350 million – seven times revenue for 2005. By mid-2013, the company was chugging along at a $200 million annual revenue rate. Tinkering can kill midsize companies.