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Build Your Brand by Promoting Yourself

Women on Business

Here are some tips you can use to promote yourself and grow your brand in 2013: Write. Press Releases. Women On Business lets you publish press releases so that other people can hear about news within your organization. You can also submit free press releases at sites like PRWeb.com.

Brand 238
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Smart Marketing for Small Businesses

Strategy Driven

Lastly, if you don’t have a capabilities brochure already, develop one now. Invest some resources in developing a high-quality brochure that you can leave as a calling card with clients and prospects during new business discussions. Interacting with the press is another key pillar of marketing.

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The Continuum and the Marketplace

Strategy Driven

In consumer business strategy – from branding to product development – addressing the emotional human needs continuum is crucial to success. By developing autonomy, children boost self-esteem. With the right focus, meeting unmet emotional needs can be much more than a token statement issued in press releases.

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The Art of Strategy Is About Knowing When to Say No

Harvard Business Review

Looking to expand our reach and impact, I was quick to say “yes” to a Twitter grader … and to a Foursquare grader (yes, that was hot at the time)… and to a press release grader. I had made the decision to refocus all of our product development, sales, and marketing efforts on the marketing director.

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A Couple Reasons to Smile About

Women on Business

Extended many energy and business credits and incentives, such as the Research & Development credit. Review your investment portfolio to identify certain appreciated positions to sell now before taxes potentially increase in 2013. Extends unemployment insurance coverage through 2011. Stay tuned for more excitement!

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Most Desired Trait by Companies Seeking Senior Executives

Great Leadership By Dan

I don''t often publish press releases, but this one from executive search firm IIC caught my attention and I thought it was worth sharing. It supports what I''ve been saying for years: It’s the Soft Stuff That’s Really the Hard Stuff and Why Do Businesses and Leaders Fail? 5, 2014 (GLOBE NEWSWIRE) -- Executive leaders, take note.

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50 Companies That Get Twitter – and 50 That Don’t

Harvard Business Review

A witty comment or botched response on Twitter can travel to Facebook and even news websites in minutes (think of the Oreo tweet during the Superbowl blackout of 2013 ). We supplemented our model by using an algorithm and dataset developed by University of Pennsylvania to identify the apparent gender of our subjects and their followers.