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Are you ready to kick butt in 2013?

Women on Business

Right now, the idea of kicking butt in 2013 is probably the last thing on your mind. But come January 2, when that alarm clock goes off, you’re going to feel a lot better about facing the New Year with a blueprint for success. With that in mind, the best thing you can do for yourself in that first week is to keep your schedule light.

Brand 261
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How Can Innovation Be Better Disseminated?

The Horizons Tracker

in 2013, compared to 2.5% “Communicating to a wider audience seems therefore to be more of a developing norm with enthusiastic early adopters than a widely exercised practice. A recent exploration of the German economy by the University of Maastricht showed just how big a problem this is, with productivity growth of just 0.3%

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Culture Counts

Leading Blog

I was struck not only by their disciplined approach but also by their freedom to discover, develop and design within broad operating parameters—conditions I did not typically associate with large, for-profit corporations. Michigan), is president of Eich Associated , a marketing and public relations consulting firm. Eich , Ph.D.

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The Role Twitter Played In The Invasion Of Crimea

The Horizons Tracker

“A violent occupation of Russian-speaking communities that didn’t want the Russian soldiers to be there would have been a public relations disaster for Putin, so estimating occupation costs prospectively would have been a priority.” ” Valuable insights.

Media 60
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Medical Systems Hacks Are Scary, but Medical Device Hacks Could Be Even Worse

Harvard Business Review

For example, in 2013, the average age of an MRI scanner in the U.S. In 2014 the International Organization for Standardization developed guidelines for the disclosure of potential vulnerabilities in products. The cost of participating is minimal when compared to the financial and public relations cost of mopping up an avoidable breach.

System 8
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Social Media Is Too Important to Be Left to the Marketing Department

Harvard Business Review

Since 2013 the number of customers who expect a response through social media has doubled, according to research from Sprout Social , yet seven out of eight messages to companies go unanswered for 72 hours. Develop a social care team that can address all areas of social information efficiently and effectively.

Media 8
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6 Reasons Marketing Is Moving In-House

Harvard Business Review

This continues a trend The Association of National Advertisers first reported in 2013. In the “old days,” we might get a standard report of “impressions” from an agency, but today taming that data to make the numbers behave in surprising new ways needs to be developed as an internal core competency.