Morning Advantage: Ben Stiller's Search for Digital Gold
Harvard Business Review
MARCH 21, 2013
As comedians like Ben Stiller, Sarah Silverman, and Michael Cera start production companies to develop and sell original content to digital distributors like Yahoo!, REDD puts a monetary value on the carbon stored in forests and then has developed countries offset their emissions by paying developing countries to protect their own forests. Will Holllywood figure out how to use the Internet to generate the big bucks?