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Publishing Is Not Dying

Harvard Business Review

The newspaper industry has been hit especially hard because historically it has derived much of its revenues not from display advertising, but from classifieds and other direct marketing services, where the impact of digital technology has been the greatest. So it shouldn’t be surprising that many newspapers have struggled.

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Why the Print Catalog Is Back in Style

Harvard Business Review

According to the Direct Marketing Association (DMA), catalog mailings grew in 2013 to 11.9 In that year alone, a DMA study showed 59% of multichannel marketers had increased their catalog circulation from the year before.

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Businesses Can No Longer Avoid Becoming Political

Harvard Business Review

In other words, business leaders have been dealing with the direct, market-based risks presented by major economic, technological, and demographic trends. And by shifting from defined benefit to defined contribution pension schemes, they have avoided the risks from increasingly long-lived retirees and persistently low interest rates.