Why the Print Catalog Is Back in Style
Harvard Business Review
FEBRUARY 25, 2015
According to the Direct Marketing Association (DMA), catalog mailings grew in 2013 to 11.9 In that year alone, a DMA study showed 59% of multichannel marketers had increased their catalog circulation from the year before. Will they once again fall out of fashion at the first sign of softness in the market?
8 
Let's personalize your content