Harvard Business Review

FEBRUARY 25, 2015

According to the Direct Marketing Association (DMA), catalog mailings grew in 2013 to 11.9 In that year alone, a DMA study showed 59% of multichannel marketers had increased their catalog circulation from the year before. This combination gets the right catalogs into the right hands.

Retail 8

Retail Brand Fashion Apparel 8

Harvard Business Review

AUGUST 21, 2014

The newspaper industry has been hit especially hard because historically it has derived much of its revenues not from display advertising, but from classifieds and other direct marketing services, where the impact of digital technology has been the greatest. So it shouldn’t be surprising that many newspapers have struggled.

Venture Capitalist 8

Venture Capitalist EBITDA Venture Funding Magazine 8

Harvard Business Review

APRIL 19, 2017

Rather than being undercut by new, lower-cost competitors in rapidly developing economies, such as China and India, companies have globalized their supply chains or offshored their production. They have transformed employment conditions to be more inclusive and better suit the preferences of women and Millennials. Donald Trump won the U.S.

Politics 10

Politics Supply Chain Offshoring Globalization 10