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Publishing Is Not Dying

Harvard Business Review

Bleacher Report was sold for over $175 million in just five years. In fact, publishing giant Hearst recently reported record-breaking ad sales for its September issues. Last year, News Corp’s newspaper division reported EBITDA of $795 million on $6.7 Mommy blogs” created an entirely new category.

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Why the Print Catalog Is Back in Style

Harvard Business Review

According to the Direct Marketing Association (DMA), catalog mailings grew in 2013 to 11.9 In that year alone, a DMA study showed 59% of multichannel marketers had increased their catalog circulation from the year before.

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