Ambiverts win - Daniel Pink at World Innovation Forum.

CEO Blog

So they coined the word "Disintermediation"". But 2013 we still have 1 in 9. Pink did give a marketing example. Clearly specific and personal asks work in marketing. I have blogged often about one of my favorite writers and speakers - Daniel Pink. I wrote a review of his book a Whole New Mind. And I shared one of his videos. And blogged when I last hear him speak live. I guess you could say I am a bit of a Daniel Pink groupie.

What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. How do agencies ensure their future by being able to help brands sell more and build stronger loyalty in such a disrupted and disintermediated world, where every individual is consuming so much media from so many different channels? Marketing

Innovating the Toyota, and YouTube, Way

Harvard Business Review

For one marketing services firm, it meant being exposed to their biggest client's development teams and sitting through technical tests and focus groups to better appreciate and understand how its products were actually designed and built.

Apple's Trojan Horse

Harvard Business Review

Now that we''re done, or nearly done, disintermediating old media like the newspaper, and supply chains like the book store, it''s time to solve that vexing problem of having to get ourselves from one place to another. What is called for is someone with deep pockets and marketing savvy.

I Wasn’t Hiding From You, Boss. I Was Just Being Productive.

Harvard Business Review

military – the disintermediating power of the internet has finally reached into the halls of power. But for many marketing purposes, they all get lumped together as millennials, presumably more similar to one another than to Gen Xers or Baby Boomers. Perhaps more important, Pepsi’s marketers discovered that the show’s appeal ebbed and flowed at different times for different groups, holding or failing to hold people’s attention in varying degrees. Oz Was Right?

Four Tips for Better Strategic Planning

Harvard Business Review

Strategic plans are often filled with empty phrases such as “Leverage our World Class Operating Capabilities” or head-scratching aspirations like “Reshape Our Pricing and Trade Strategy to Effectively Drive Demand While Maintaining Market Access.” To counter this dynamic, the CEO of a large financial services firm banned her organization from using a list of words and phrases such as “leverage” “synergy,” “disintermediation,” and “robust” (to pick a few of the most overused terms ).

Reinvigorate a Disengaged Sales Force

Harvard Business Review

The issue facing most sales forces is not disintermediation. According to Gartner Research, chief marketing officers will soon spend more on IT than CIOs, increasing the need for coordination between marketing and sales throughout the buying cycle at many firms. A stunning 70% of U.S. workers say they are "not engaged" or "actively disengaged" with their work, according to Gallup''s ongoing study of the American workplace from 2010 through 2012.