Strategy Driven

JUNE 3, 2013

Is all of your training and product instruction/information downloadable? Is everything you sell downloadable? Can I click, buy, download, and listen or watch in a minute or two? Think about it – more than 100 billion downloads can’t be wrong. All of my products will be available as downloads. Make a comment?

Download 56

Download Customer Loyalty Seminar Media 56

Strategy Driven

MARCH 17, 2013

How to take advantage of LinkedIn’s company pages for marketing. On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely changes the way we view the platform as a marketing tool. Why you should use them for marketing. by HubSpot, Inc. Consider leaving a comment!

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Resources Company Download Marketing 50

Strategy Driven

JANUARY 26, 2014

Download this eBook for 3 key strategic approaches to building and maintaining lasting supplier relationships. Complimentary Resource – 8 Content Marketing Mistakes to Avoid. Complimentary Resource – Summer 2013 Mood Tracker Report: Empowering Employees to Improve Performance.

Supply Chain 50

Supply Chain Resources eBook Competitive Advantage 50

Strategy Driven

NOVEMBER 8, 2013

The resulting image can be posted, shared and emailed to friends, and has generated more than 20,000 likes and almost 6,000 coupon downloads to boast product trial. Elevating awareness in a way that is smart and memorable can be achieved by refreshing a clients marketing campaign. Copyright 2007-2013 by StrategyDriven Enterprises, LLC.

Media 50

Media Workshop Brand Creativity 50

Harvard Business Review

DECEMBER 12, 2012

In no particular order, here are six social-digital trends to watch in 2013: The Content Economy Content may become your company's most valuable asset in 2013. In 2013, content will not only be king, but queen, prince and jester, too. So what can we potentially expect to see next year? Now it has accomplices.

Trends 9

Trends Content Technology Follow-up 9

Harvard Business Review

DECEMBER 26, 2013

Download this podcast. Marketing Strategy Talent management' Amy Bernstein , editor of HBR, offers executive summaries of the major features.

Magazine 8

Magazine Marketing Strategy Talent Management Download 8

Harvard Business Review

MAY 15, 2014

Let’s say you’re working in a new market, far away from headquarters, and you need to get approval for an initiative that is somewhat outside the company’s current strategy. As we spoke to them, Mansfield and his team shared five insights on how to work with senior management to get strategy-stretching innovations to market: 1.

Innovation 8

Innovation Marketing Disruptive Innovation Project 8

Harvard Business Review

NOVEMBER 4, 2015

It’s why brands invest heavily in marketing, pricing strategies, and store positioning to raise awareness, encourage engagement, and drive sales. ” App store research, which I collected in my book, Apponomics , reveals only 5% of apps accounted for 92% of downloads in 2013. million apps as of July 2015.

Development 8

Development Advertising Download Budgeting 8

Harvard Business Review

MAY 13, 2015

Despite heavy promotions and endorsements from celebrities such as Ellen DeGeneres and Eminem, Beats Music has performed poorly against rival music services such as Spotify which got into the music streaming market earlier, has an ad-supported free tier, and is growing rapidly. YouTube still gives out music for free (with advertising).

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Licensing Download Advertising Taylorism 8

Harvard Business Review

SEPTEMBER 11, 2013

That phrase is increasingly shaping marketing decisions, and for good reason. What marketers should do. According to the 2013 Maritz Loyalty Report, 91 percent of customers in loyalty programs are likely to download a loyalty program app. "Mobile first." In 2012, $10 billion in sales were made through mobile channels.

Advertising 8

Advertising Loyalty ROI Brand 8

Harvard Business Review

SEPTEMBER 11, 2013

” That phrase is increasingly shaping marketing decisions, and for good reason. What marketers should do. According to the 2013 Maritz Loyalty Report, 91 percent of customers in loyalty programs are likely to download a loyalty program app. “Mobile first.”

Advertising 8

Advertising Loyalty ROI Brand 8

Harvard Business Review

AUGUST 18, 2015

Most of the features will be incorporated into Outlook 2013 and Outlook Web for Office 365, with more partnerships likely to come. Outlook’s market share still lags behind the default mobile email clients on iPhone, iPad, and Android. Grow mobile. While Outlook is available for free on mobile, so are all of its competitors.

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First-mover Advantage Advertising Business Model Brand 8

Harvard Business Review

MARCH 6, 2013

Mobile technology presents all marketers with a tantalizing proposition. The chance to tap into this ever-present and intimate consumer channel at such tremendous scale seems like a no-brainer for marketers. But marketing spend on mobile pales in comparison to time spent there by consumers. At my company, Mondel?z

Strategy 8

Strategy Advertising First-mover Advantage ROI 8

Strategy Driven

DECEMBER 6, 2013

The current social strategy of many Marketing and Ad Agencies goes something like: “It doesn’t matter if the content is good, as long as we get a celebrity to tweet it, the thing will go viral!” Yet any attempt to market to these hyperactive, frenzied, texting balls of estrogen would be rejected and loathed.

Marketing 50

Marketing Video Content Advertising 50

Harvard Business Review

NOVEMBER 6, 2015

The New Tools of Marketing. And tracking has become steadily more prevalent as marketing’s appetite for “big data” and “personalized” ad messages has grown from hunger to gluttony. See PageFair’s 2013 and 2014 reports). The new frontier of marketing will be service, not sales.

Advertising 8

Advertising CRM Long-term Short-term 8

Harvard Business Review

JANUARY 12, 2016

Too many governments measure impact in terms of thousands of downloads or impressions, rather than tens of thousands or even millions. That’s where advocacy marketing, finding key influencers to help drive your message across, can help. The ones who are really innovating aim bigger. Insight Center. Innovation in Cities.

Technology 8

Technology Audience Call Center Licensing 8

Harvard Business Review

OCTOBER 13, 2015

As a result, the United States experienced five years of the lowest growth in health care costs ever in the 2009-2013 period — although an uptick in the rate in 2014 raises questions about what it will take to contain costs on a sustainable basis. Insight Center. Measuring Costs and Outcomes in Healthcare. Sponsored by Medtronic.

Health Care 8

Health Care Insurance Price Cost 8

Harvard Business Review

SEPTEMBER 13, 2017

of the world market, and the second-largest beef producer and consumer. From 1993 to 2013 the cattle herd in the Brazilian Amazon rain forest — covering most of country’s northern region — expanded by nearly 200%, to more than 60 million head. Brazil is the world’s biggest beef exporter, with 19.6%

Supply Chain 8

Supply Chain Net Present Value Retail Cost of Capital 8

Harvard Business Review

JUNE 27, 2013

In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. "Innovation" has become a buzzword in the customer experience field. Another so-called innovation that failed to produce business results.

Innovation 8

Innovation Forrester Business Model Long-term 8

Harvard Business Review

DECEMBER 28, 2012

So here are four innovation ideas — themes, really — sure to gain significantly greater mind- and market-share over the coming year. Late Night with Conan O'Brien" invites its viewers to download a 'watchalong' app. Half the stocks in the market are now yielding more than fixed income. Individual empowerment.

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Innovation Trends Human Capital Venture Funding 17

Harvard Business Review

JUNE 23, 2015

Album sales are down 14%, single downloads are down 11%, and only the streaming services are up, 28%. Machine Shop began to offer its grassroots marketing services to other bands, film studios, TV networks, and brands. I had experience in marketing, business, and finance — all of it outside the traditional music business.

Business Model 8

Business Model Merchandising Restructuring Fashion 8

Harvard Business Review

OCTOBER 19, 2015

After two decades of failed efforts to spur innovation and competition in Europe’s lagging communications sector, the European Commission has promised “an ambitious overhaul” next year as part of its far-reaching Digital Single Market initiative. At least for voice services, the U.S. As a result, the U.S.

Price 8

Price How To Policies Report 8

Harvard Business Review

JUNE 24, 2015

In a visionary setting, firms win by being the first to create a new market or to disrupt an existing one. Though the environment may look uncertain to others, visionary leaders see a clear opportunity for the creation of a new market segment or the disruption of an existing one, and they act to realize this possibility.

Strategy 8

Strategy Competitive Advantage Environment Execution 8

Harvard Business Review

MAY 22, 2013

By contrast, Miele, which makes and markets everything from kitchen equipment to household wares, runs 10 "Centers" in the United States. Since launch, the Homeplus Smartphone App has become the number one shopping app in Korea, with over a million downloads to date. Homeplus is now the market share leader in South Korea.

Retail 8

Retail Reis Merchandising Download 8

Harvard Business Review

JANUARY 7, 2014

In 2013, three trends gained purchase and this year, they’ll ascend. . Kleiner Perkins analyst Mary Meeker showed in her influential 2013 D11 address that “wearable computing is coming on strong, faster than the typical 10 year cycle” of tech trends. The second trend is the historic growth in “ wearables.

Trends 8

Trends Kleiner Supply Chain Sports 8