Strategy Driven

SEPTEMBER 27, 2013

People are commonly referred to as ‘buyers,’ ‘shoppers,’ ‘payers,’ ‘non-responders,’ ‘early adopters,’ and ‘eyeballs.’ Copyright 2007-2013 by StrategyDriven Enterprises, LLC. ’ What is too often lost is the nuance – human. All rights reserved.

Aaker 64

Aaker Short-term Marketing Benchmarking 64

Harvard Business Review

AUGUST 13, 2015

By examining key industrial segments (rides and rooms) and geographies (early-adopters in San Francisco), I found a substantial rise in collaborative economy “gigs” between 2009 (when uptake began) and 2013 (the latest year data are available). AirBnB) industries.

Case Study 8

Case Study Early Adopters Industry Travel 8

Harvard Business Review

AUGUST 22, 2014

More than 2,500 developers and start-ups have reached out to the IBM Watson Group since the Watson Developers Cloud was launched in November 2013. We can provide the entrepreneurs with access to early adopter customers in the 170 countries in which we operate. So how does it work? First, with multiple business models.

Venture Funding 14

Venture Funding Entrepreneur Agility Business Model 14

Harvard Business Review

JANUARY 23, 2013

Scheduled before the massive annual CES gathering, it's a powwow for bloggers and other social media enthusiasts, early adopters who are quick to jump on board the next great thing. But in 2013, think hard about how you can cut back, so you can focus on what matters. I recently got back from the New Media Expo in Las Vegas.

Media 10

Media First-mover Advantage Early Adopters ROI 10

Harvard Business Review

OCTOBER 22, 2014

Early adopters in these verticals are using the IoT to pioneer new product areas and to find efficiencies that save money or reduce demand for resources. Samsung said at its 2014 investors forum it expects the global Smart Home Device market to reach $15 billion in 2015, almost doubling from 2013’s $7.8 Australia and China.

Early Adopters 12

Early Adopters Information Technology Long-term Industry 12

Harvard Business Review

MAY 28, 2014

Firms like Deloitte have predicted robust consumer demand for smart glasses, with global adoption reaching “tens of millions by 2016 and surpassing 100 million by 2020.” Many students voted for the first scenario. They’re not alone.

Strategy 10

Strategy Early Adopters Innovation Proposal 10

Harvard Business Review

AUGUST 28, 2017

While investment in AI is heating up, corporate adoption of AI technologies is still lagging. Total investment (internal and external) in AI reached somewhere in the range of $26 billion to $39 billion in 2016, with external investment tripling since 2013.

Survey 11

Survey Execution First-mover Advantage Technology 11

Harvard Business Review

NOVEMBER 21, 2012

The relief was that nearly all the credits for 2013 were sold, with three times as many bidders as there were credits available, and amounting to almost $300 million in proceeds, which in this first round will mostly be allocated to back to the investor owned utilities and paid back to ratepayers as a twice-yearly "climate dividend."

Price 15

Price Energy Transportation Bottom-up 15

Harvard Business Review

APRIL 15, 2013

Nevertheless, analog spending still rules, as confirmed by Gartner''s 2013 digital marketing spending report. You can see a strong precedent for this in the open source software movement, which didn''t go mainstream until its early adopters progressed through the ranks. Shouldn''t CMOs and all marketers be shocked by this?

CIO 8

CIO Marketing CRM Information Technology 8

Harvard Business Review

JULY 12, 2017

In 2013 85% of the world’s transactions were in cash. Smaller countries with strong institutions can create high value as early adopters and create a demonstration effect for the world by assembling the right ecosystem. Enabling internet access on the mobile phone provides the biggest bang for the buck.

Innovation 8

Innovation Policies Technology Politics 8

Harvard Business Review

APRIL 8, 2014

In January 2013 they created “ IBM iFundIT ,” a program in which volunteers decide where to spend seed money using an intranet site for proposing ideas, commenting, volunteering, and funding. Given the success of the program in 2013, IBM’s CIO decided to invest $7 million to expand iFundIT in 2014.

Software 8

Software CIO Early Adopters Project 8