Big Data and the Role of Intuition
Harvard Business Review
DECEMBER 24, 2013
For example, at Caesars Entertainment — an early and continuing user of analytics in its business — the initial focus was on analytics for customer loyalty and service. Intuition plays an important role at the early stages of analytics strategy, however. The companies in the online business that were early adopters of big data — Google, Facebook, LinkedIn, and so forth — had so much clickstream data available that no one needed hunches any more, correct?