Remove 2013 Remove Efficiency Remove Marketing Remove Technology

Why HR Needs to Be a Marketer

In the CEO Afterlife

Great marketing begins with great strategy. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. For the sake of brevity, I’ll list just five similarities between HR and brand marketing.

The Top 5 Ways Enterprise Social Collaboration Can Boost Organizational Productivity

Strategy Driven

If integrated and organized correctly, social collaboration technology can become a game-changer that empowers both employer and employee. It improves the use of resources and efficiencies. Marketing & Sales agreeya solutions Ajay Kaul social media strategydriven

Engaging Culture One Conversation At A Time

Tanveer Naseer

He traces this dynamic back to Frederick Taylor, who was both an efficiency engineer and a fierce advocate of workplace democracy. But they caution that such technologies are tools that, if misused, can just as easily be counterproductive. This is an abridged piece from strategy+business’s Best Business Books 2012 featuring selections on a number of topics including strategy, marketing, innovation, and organizational culture.

The Secret to Successful Recruiting

Strategy Driven

While workplaces are swiftly becoming more and more advanced in cloud computing, using social media for marketing purposes, and generally becoming au fait with modern technology, there is one area which is sadly lacking when it comes to technological advancement. Efficient.

The Ideas that Shaped Management in 2013

Harvard Business Review

The result, I think, is a set of ideas that together are important, useful, and original, and that feel like quite an accurate account of the management concerns many of us shared in 2013. McKinsey may have been hired in 2013 by the Vatican, the Bank of England, and the owners of the Rangers and Knicks, but they’re also acting to stave off threats to their business model. Technology offers real hope for Africa’s economic future.

The Power of Introverts

Coaching Tip

This is Web-based and mobile-based technologies that are used to turn communication into interactive dialogue among organizations, communities and individuals. Social media gives today''s Quiet Influencers a particularly effective and efficient option. These technologies promise to become increasingly potent forces in the future, as well as the present. This self-controlled "exposure" creates a strong, unique market presence and makes them more credible influencers.

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Marketers, Let Your Egos Go

Harvard Business Review

For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the brand''s actual advertising performance? Advertising Marketing Technology

The Three Most Innovative Companies of 2013

Harvard Business Review

Forbes’s mathematical approach, which calculates an “Innovation Premium” baked into a stock price, suffers from market capriciousness. Editorial driven approaches at MIT Technology Review and Fast Company can trip over hype (recall how Fast Company in 2009 named “Team Obama” its most innovative company ?). You can even give a hint – two of the three are technology companies from America’s West coast, and one is from Asia.

Will the Internet Destroy the Stock Market?

Harvard Business Review

On Monday, Europe''s largest derivatives market shut down for an hour because of a glitch. We see this in nature (ant colonies, for example, only grow to a certain point before retreating), in the brain (neurons multiply exponentially in a child''s brain but shrink down to a fraction of their maximum level by adulthood), and in technological networks ( remember MySpace? ). Now that the world is dependent on the internet, economies and markets are bound by these limits as well.

Invest in Digital Marketing to Control Your Destiny

Harvard Business Review

The Obama campaign's techniques, tools and technologies deserve detailed and dedicated attention from every organization that takes data-driven decisions seriously. We knew what to do," said Harper Reed, the campaign's Chief Technology Officer. "We Barack Obama Innovation Technology

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How Local Governments Are Using Technology to Serve Citizens Better

Harvard Business Review

Some innovative local governments have realized this and are using technology and a customer-focused mind-set to innovate and better serve citizens, whether for setting up a business or renewing a driver’s license. Technology Government Article

Research: Technology Is Only Making Social Skills More Important

Harvard Business Review

Automation anxiety reached new heights in 2013, when Carl Benedikt Frey and Michael A. Although the jury is still out about robots stealing jobs , the pace at which AI and deep learning technologies have been advancing isn’t ebbing concerns over a future of disappearing work.

Can Lending Technology Revive America???s Small Businesses?

Harvard Business Review

Small businesses are also instrumental to our innovation economy; small firms produce 13 times more patents per employee than larger firms and employ more than 40% of high technology workers in America. The potential of new technology to fill the gaps in small business lending is high.

Will We Get a Second-Hand Market for Digital Goods?

Harvard Business Review

For the past decade, emerging digital markets have operated under the assumption that, despite the obvious similarity between a music CD and an MP3 downloaded from iTunes, digital goods are different. In brief, resale markets are dangerous, especially for information goods. Used physical goods deteriorate rapidly and, in the days before near-perfect market information, were relatively hard to find. In effect, ReDigi operates a market for license transfers among iTunes users.

What Markets Do and Don’t Get About Innovation

Harvard Business Review

Disruptive innovation can take several forms, and the market understands some types better than others. But do markets really follow the logic of an academic theory? New market disruptive – a cheaper, more accessible, and worse-performing product that turns non-consumers into customers. Why the market values some kinds of innovation better than others. Mostly, though, markets get things right. New-market disruption is more complex.

To Go From Big Data to Big Insight, Start With a Visual

Harvard Business Review

Asking important questions and avoiding unnecessary ones is essential to moving forward effectively and efficiently with big data. Without visualization, we are much less efficient in getting to the questions whose answers teach us something.

We Asked, Marketing Execs Answered: If You Could Solve One Challenge in the Advertising Business, What Would It Be?

Harvard Business Review

The creation of a successful advertising or marketing campaign requires a tricky formula. Read on for their answers: Christa Carone - Chief Marketing Officer, Xerox Corporation. The challenge we're seeing is that "paid" is no longer the hero in the marketing mix. No doubt, advertising agencies can produce the smartest creative, but their businesses were not built to deliver within the speed and cost parameters required for "always-on" content marketing.

How Big Data Brings Marketing and Finance Together

Harvard Business Review

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. The New Marketing Organization.

The Coming Branded-Currency Revolution

Harvard Business Review

These tried-and-true tools of the retail trade might not be as sexy as other forms of marketing. Many technology companies including Apple, Google, eBay and Square are hoping brands will rely on their platforms to integrate and manage coupons, offers, gift cards, payments, and rewards.

Five Reasons Social Media Won't Consolidate

Harvard Business Review

Toscano is marketing communications director at Coca-Cola, and he''s one of half a dozen enterprise social media leaders I''ve spoken with in recent months, beginning with several at the annual SXSW conference. Marketing Social media Technology

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The Dangerous Tension Between CMOs and CIOs

Harvard Business Review

Thus, even though both marketing and IT professionals say they want to be more collaborative, meaningful collaboration is unlikely to occur. When IT and marketing departments work at cross-purposes, the results are inefficiencies and mishaps and it is customers who suffer.

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Platforms Are the New Foundation of Corporate IT

Harvard Business Review

Infrastructure largely determines the IT organization''s structure, its budgeting, how the corporation goes to market, its legacy, and its capacity to change. Standards reduce not only the amount of technology but also the risk associated with bringing new and legacy technologies together.

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A Board Director's Perspective on What IT Has to Get Right

Harvard Business Review

I''m often struck by how many articles exclusively focus on new or emerging technology and their productivity or efficiency effects. DIG is responsible for emerging technology, collaboration methods and technology (e.g., Improving Operational Efficiency.

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The Rise of the Digital CMO

Harvard Business Review

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Nevertheless, analog spending still rules, as confirmed by Gartner''s 2013 digital marketing spending report. Shouldn''t CMOs and all marketers be shocked by this?

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How To Really Measure a Company's Innovation Prowess

Harvard Business Review

MIT Technology Review didn't pick a winner, but on its recent list of top 50 "disruptors," the magazine mixed stalwarts such as General Electric and IBM with up-and-comers, Square and Coursera. Operating efficiency (sales over assets). Who is the world's most innovative company?

Revealing Leadership Insights From Thinkers50

Tanveer Naseer

Technology has clearly paid a huge part in this, but the biggest driver of change in how organizations are run is the ceaseless quest for improvement; to manage more efficiently and effectively to better achieve business results.

IT Cannot Be Only the CIO's Responsibility

Harvard Business Review

Of course, this response would be fine if the challenge were merely to deploy technology (on time and to budget) and ensure it continues to function properly for as long as required. Technology? This only results in technology being deployed on time and to budget and works.

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Should Your CIO Be Chief Digital Officer?

Harvard Business Review

By helping business leaders to improve their businesses, the CIO becomes an obvious candidate to fill any open role that involves technology, process, or strong governance. Other companies have multiple employee collaboration platforms with different rules and technologies.

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We Can Now Automate Hiring. Is that Good?

Harvard Business Review

Recruiting—the gathering of candidates—was long ago turned over to websites and software to simplify the process for finding good candidates in a tight labor market. Then, as the labor market changed, automation was simply the most efficient way of dealing with a deluge of candidates.

Five Ways the Advertising Industry Is About to Transform

Harvard Business Review

Technology has prompted tremendous change in the advertising industry—change that would have been inconceivable even a decade ago. People are accessing, consuming, and sharing content in more varied ways than ever, and marketers have scores of new opportunities to understand, reach, and engage with consumers. The next evolution in digital advertising must be driven by innovative platforms that more effectively help marketers move their businesses forward.

Rethinking Security for the Internet of Things

Harvard Business Review

stock market to decline almost 1% before the news was revealed as a hoax. These technologies also isolate different parts of the system from one another in the event of a security breach. Information & technology Internet

Embrace the Complexity of Cyber Defense

Harvard Business Review

Widespread use of antivirus, intrusion detection technologies, improved cryptography algorithms, and methods for blacklisting infected web sites are just a few examples of how technical advances have improved cyber defense. Information & technology Managing uncertainty Risk management

Hiring and Big Data: Those Who Could Be Left Behind

Harvard Business Review

Big data holds the promise of not only vastly improved efficiencies but also bringing greater objectivity to our very unconsciously biased human decision-making. The Job Market for MBAs is About to Take a Hit. Hiring Information & technology Talent management

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When Data Visualization Works — And When It Doesn't

Harvard Business Review

Understanding the criteria for information to provide valuable insights and the reasoning behind constructing data visualizations will help you do that with efficiency and impact. What Moleskine's Market Position Really Looks Like. Information & technology HMI EDA

Why Comcast Would Rather Be Feared Than Loved

Harvard Business Review

Their market penetration has probably peaked , as younger consumers (among them many of my colleagues at HBR) increasingly opt for cheaper workarounds via their Internet connections. Customers Strategy Technology

The Booming Business of Drones

Harvard Business Review

But this is just the beginning — industry analysts predict the market to double in less than a decade. The efficiencies come with 100% robotic operation.". Innovation Tech industry Technology DARPADrones are everywhere.

Four Things the Private Sector Must Demand on Cyber Security

Harvard Business Review

Economists point to problems of collective action and misaligned liability rules that actually reduce the incentives for firms to invest sufficiently and efficiently in protecting the network. Government Information & technology Risk management

How to Compete When IT Is Abundant

Harvard Business Review

Carr predicted that an organization''s ability to compete through investing in information technology was about to change dramatically. The IT boom of the 1980s and early ''90s had brought information technology to the corporate masses, unleashing the first full-scale technology revolution in the enterprise. The original IT department was formed to centralize a unique expertise that could purchase, implement, and manage technology in the enterprise.

How To Really Measure a Company's Innovation Prowess

Harvard Business Review

MIT Technology Review didn't pick a winner, but on its recent list of top 50 "disruptors," the magazine mixed stalwarts such as General Electric and IBM with up-and-comers, Square and Coursera. Operating efficiency (sales over assets). Who is the world's most innovative company?

A Rational Approach to Regulating Private Drones

Harvard Business Review

Legislating ahead of emerging technologies, history has made amply clear, is always a recipe for unintended negative consequences. And regulating the design and use of drones according to fifty different sets of state preferences, not to mention counties and cities, can''t possibly be efficient or effective. Each new technology gets its own analysis. Law breakers, at the same time, can also make use of new technologies to hide their activities, creating a kind of arms race.).

Leading in a World of Change: Lessons from Downton Abbey

Great Leadership By Dan

At the same time, the advent of new ground breaking technologies such as electricity and motorization – today we would call them disruptive – allowed the estates to operate with significantly less staff. Don’t try to resist technology in the workplace.

Let Them Eat MOOCs

Harvard Business Review

Efficiency. Nor am I blind to the problems facing business schools and higher education at large, or lacking in my enthusiasm for technology. While they claim to get down to business and focus on training only, MOOCs do their fair share to affirm and promulgate broader cultural trends, like the rise of trust in celebrities’ authority, the cult of technology as a surrogate for leadership, and the exchange of digital convenience for personal privacy.

China’s Economy, in Six Charts

Harvard Business Review

Decomposing China’s GDP growth over the last three decades, we assessed the drivers behind it such as labor, capital, and total factor productivity (TFP), which is a more precise measure of efficiency in the use of inputs other than labor and capital.

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