Motivate with a Memorable “Vision Phrase” that Matters
Michael Lee Stallard
DECEMBER 8, 2013
The foundation is projected to touch the lives of 50,000 children by 2014. When Chuck Schwab started The Charles Schwab Corporation, his vision was to provide “the most useful and ethical financial services in the world.” To be memorable, a phrase that reflects your vision must be brief and aspirational. Reinforce it Often.
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