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Sam Ford: An interview by Bob Morris

First Friday Book Synopsis

His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. The book was named one of the best business books of 2013 by Booz & Co.’s Sam Ford is Director of Audience Engagement for Peppercomm.

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“A Friend of a Friend” Is No Longer the Best Way to Find a Job

Harvard Business Review

If you go to job-searching workshops — and I went to more than 50 in the course of studying the contemporary hiring landscape in 2013 and 2014 — you will be told weak ties are the key. What kinds of relationships should we try to use when we are looking for a job?

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The Right and Wrong Ways to Regulate Self-Driving Cars

Harvard Business Review

This means self-driving cars have shifted from a period of wild experimentation directly to market adoption — what Paul Nunes and I describe in our 2013 HBR article as “big bang” disruption.

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Morning Advantage: Is Unilever's CEO Really Smarter than P&G's?

Harvard Business Review

The top ten phrases or words to watch out for — which include "cover up," "illegal," "nobody will find out," "not ethical," and "off the books" — show that fraudsters are not all that creative or, perhaps, smart. All of this promises a glum 2013 for these countries. — Tim Sullivan. — Andy O'Connell.

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