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Strategic Choices Need to Be Made Simultaneously, Not Sequentially

Harvard Business Review

The company was an eager user of my “cascading choices” framework for strategy that I have used for decades and written about extensively, most prominently in the 2013 book I wrote, with friend and colleague A.G. Many people ask me why Capabilities and Management Systems are part of strategy when they are really elements of execution. It turned out that Uber’s How to Win had a lot to do with building a first-mover advantage in markets like the U.S.;