Strategic Choices Need to Be Made Simultaneously, Not Sequentially
Harvard Business Review
APRIL 3, 2017
The company was an eager user of my “cascading choices” framework for strategy that I have used for decades and written about extensively, most prominently in the 2013 book I wrote, with friend and colleague A.G. For example, Uber made a Where to Play choice that included China because it’s a huge and important market.
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