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Apple: Luxury Brand or Mass Marketer?

Harvard Business Review

Between recent high-profile hires from the fashion and watch industries to the rumored 18-karat gold Apple Watch, some observers are fretting about the company’s trend toward catering to the highly profitable 1%, possibly at the expense of the rest of us. But is that really right?

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The Secret of Lousy Service and Why it Happens

Strategy Driven

Most people respond in some negative fashion. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. What’s your proactive marketing approach to loyalty? Who is responsible to make great service possible? Who is responsible to make great service happen? I always ask people in service positions, “How’s it going?”

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Salespeople have questions, Jeffrey has answers.

Strategy Driven

It’s for people that have no other way of marketing. Wear nice, fashionable cowboy clothes. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Marketing & Sales buy gitomer buygitomer Jeffrey Gitomer marketing and sales strategydriven' Sherri, Cold calling sucks. Senior citizens meet in groups.

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How the Market Ruined Twitter

Harvard Business Review

The quote comes from author, tech thinker, and now public-TV personality Steven Johnson: “The history of the Internet suggests that there have been cool Web sites that go in and out of fashion and then there have been open standards that become plumbing,” he told David Carr of The New York Times in January 2010.

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How to Compete Like the World’s Most Innovative Leaders

Skip Prichard

For example, he worked purposefully to fashion an image of himself as a hardworking, hands-on inventor (he once reportedly smeared soot on his hands and face before an interview to bolster that reputation). [1] Bezos’ approach works especially well when the innovation requires overcoming a lot of market/demand uncertainty (will people buy it?)

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Recruiting Strategies for a Tight Talent Market

Harvard Business Review

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. For people in other professions, it may be Quora, a website that hosts questions and answers on subjects from programming languages to fashion to the outbreak of the Zika virus. What’s the trick?

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The Growing Business of Helping Customers Slow Down

Harvard Business Review

Similarly, in 2013, Selfridges, the high-end British department store, built a quiet room where consumers can relax and engage in both embodied and technological deceleration. As reported here , Origins, a skin-care and make-up brand, redesigned its stores to provide more places for shoppers to sit down, encouraging embodied deceleration.

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