Strategy Driven
SEPTEMBER 27, 2013
Indeed, if a department attracts new customers, it wins the lion’s share of the marketing budget, but it is well documented that it costs some companies five to ten times more to attract new customers than to retain an existing one. And if trust is lost, the relationship is lost as well. The Sincere Company.
Strategy Driven
OCTOBER 9, 2013
As digital technology disrupted Kodak’s business, they held onto the film business as everyone was going digital. In the case of Division-D, we took a closer look at 3 Interactive’s market and saw the need to change the core of our company from a local media representation company to a high impact ad media buying firm.
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Strategy Driven
DECEMBER 22, 2021
Create an interesting, emotion-driven marketing campaign. It only takes one really good marketing campaign to get your business off the ground and into space in the modern age. If you strike gold with a marketing campaign, it will get shared across all the major social media platforms; gaining your business some major traction.
Harvard Business Review
JULY 15, 2016
Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market. Given that Kodak’s core business was selling film, it is not hard to see why the last few decades proved challenging. Consider Fuji Photo Film.
Harvard Business Review
JUNE 3, 2016
Disney’s existing contract to distribute Pixar films was slated to end in 2006 and Pixar had announced two years earlier it would not renew the arrangement.). Between the three acquisitions plus its own Walt Disney Animation and Walt Disney Pictures, Disney has built a studio with five film brands. By contrast, Warner Bros.’
Harvard Business Review
NOVEMBER 27, 2013
I can’t help but think of the Mel Brooks film Blazing Saddles — a satirical comedy of what happens when a new sheriff comes to town. So it’s consistent with market forces. And a 2013 study by Xueming Luo, Vamsi K. Under her reign, on 1 November 2013, it closed at £1,498.00.
Harvard Business Review
MAY 16, 2016
Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. But corporate leaders today seem to agree that strategic alignment is high on the list.
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