How Big Data Brings Marketing and Finance Together

Harvard Business Review

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. Rajamannar involved finance early. Once mostly marketing, it’s now equal parts marketing, finance and analytics.

Why Are Some Sectors (Ahem, Finance) So Scandal-Plagued?

Harvard Business Review

initiative — prohibitions against off-label marketing under the False Claims Act — swept through the pharmaceutical industry.

How Corporate Venture Capital Helps Firms Explore New Territory

Harvard Business Review

In the 1990s and 2000s, for example, several corporate-venture initiatives helped pharmaceutical companies catch up with rapid advances in bioscience that were threatening to undermine the value of their well-established expertise. Finance Innovation

How Corporate Venture Capital Helps Firms Explore New Territory

Harvard Business Review

In the 1990s and 2000s, for example, several corporate-venture initiatives helped pharmaceutical companies catch up with rapid advances in bioscience that were threatening to undermine the value of their well-established expertise. Finance Innovation Insight Center_Innovation no-intromercial A good idea faces so many obstacles en route to market today that it’s a wonder we have any innovative products at all.

The Sequestration Cuts that Are Harming Health Care

Harvard Business Review

noted the irony that because of sequester cuts, NIH funding was reduced for the research that resulted in Yale’s James Rothman sharing in the 2013 Nobel Prize for Medicine. Cuts to 2013 budget : $285 Million or 5%. Cuts to 2013 budget: $11.08 Cuts to 2013 budget : $209 Million or 5%. Between October 1 and 17, the federal government ceased all nonessential operations because of a partisan stalemate over Obamacare.

Business Needs to Do What Government Can't

Harvard Business Review

Perhaps surprisingly, two leading examples come from pharmaceutical companies. Breakthrough Finance. How easy is it to change a flawed economic or governance system, such as our current 1.5-planets-and-counting forms of capitalism?

What Is Organizational Culture? And Why Should We Care?

Harvard Business Review

Beginning May 1, 2013, I facilitated a discussion around this question on LinkedIn. finance vs. marketing) and units (e.g. a fast-moving consumer products division vs. a pharmaceuticals division of a diversified firm). If you want to provoke a vigorous debate, start a conversation on organizational culture.

Does Your Company Have the Right Number of Salespeople?

Harvard Business Review

But when leaders take this conservative growth approach even when there is reasonable certainty of success and available financing, they undersize their sales forces and forfeit opportunity. One pharmaceutical company's overly-cautious sales force expansion strategy resulted in too little support for a new product launch and cost the company 17% of profits over three years. For sales managers, this is not an easy question to answer.

Why America Is Losing Its Entrepreneurial Edge

Harvard Business Review

As of 2013, the top ten banks had 70% of the market. In pharmaceuticals, the largest company, Pfizer, is the result of decades of mergers. The current corporate entity is comprised of firms that used to be called: King Pharmaceuticals, Wyeth, American Cyanamid, Lederle, Pharmacia, Upjohn, Searle, SUGEN, Warner-Lambert, Parke-Davis and others. Economy Entrepreneurship Finance The U.S.

Social Media Compliance Isn't Fun, But It's Necessary

Harvard Business Review

For highly regulated sectors like finance, social media can be a legal minefield. These hurdles aren't unique to financial services — insurance, pharmaceuticals, health care and government all face regulation, to name a few examples. By the end of 2013, Gartner research estimates half of all companies will have to produce social media records for e-discovery. On May 24, 2012, Goldman Sachs did something it had never done in its venerable 143-year history. It tweeted. "We

Health Care Becomes Entrepreneurial (Finally)

Harvard Business Review

Top-tier thinkers from data science, business, finance, and the digital world are coming together to find new solutions. billion in 2013, up 39% from 2012. Entities like Optum Labs are bringing together physicians, pharmaceuticals companies, hospitals, ACOs, and researchers to identify predictive analytic algorithms than can anticipate when patients are likely to get ill — so that we can intervene and improve outcomes.

What to Know About Doing Business in Iran

Harvard Business Review

sanctions are delaying these projects being financed. However, oil prices have dropped more than 60% since the interim nuclear deal in November 2013.

When Research Should Come with a Warning Label

Harvard Business Review

Indeed, should this have not crossed your mind, the PLoS authors tie their findings to past behavior by the tobacco and pharmaceutical industries. The researchers looked at systematic reviews conducted between 2006 and 2013. The effect sizes for these trials are still quite small, but when added together, there was more, and qualitatively better, evidence associating sugar consumption and increased weight gain the closer one got to 2013.