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How Big Data Brings Marketing and Finance Together

Harvard Business Review

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. Rajamannar involved finance early. At many companies we work with, analytics becomes the connective tissue between the different visions of what drives results emerging from marketing and finance.

Finance 15
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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

Dierdre O’Brien, SVP of People at Apple : A 30 year Apple veteran, O’Brian is another CHRO who wears multiple hats also leading the retail and online teams at Apple. In 2013 she left Netflix to become head of human resources at Coursera, and, later, Chief People Officer at Scopely, a leading player in the mobile gaming industry.

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Top 10 Sales Trends for 2013

Harvard Business Review

What are the top business-to-business sales trends for 2013? More organizations will study their top salespeople in 2013 to understand how they formulate their winning account strategies based upon customer politics, evaluator psychology, and the human nature of executive decision makers that are unique to winning every account.

Trends 20
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StrategyDriven Editorial Perspective – Panic of 1907 vs Great Recession of 2008

Strategy Driven

This year, 2013, marks the 100th anniversary of the Federal Reserve System, and central bankers are taking a historical perspective. Trusts, however, were financed by consumer deposits, while the toxic asset of 2008 were securities contracts held by investment banks.). Copyright 2007-2013 by StrategyDriven Enterprises, LLC.

Banking 50
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Rethinking the Bank Branch in a Digital World

Harvard Business Review

More US bank branches closed in 2013 than ever before. More than 85% of retail banking transactions are now digital. So are we witnessing the death throes of brick-and-mortar retail banking? So are we witnessing the death throes of brick-and-mortar retail banking? Finance Internet Retail' In our view, no.

Banking 13
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How GE Applies Lean Startup Practices

Harvard Business Review

In January 2013, Chip Blankenship, CEO of GE Appliances issued a challenge to the newly formed team: “You’re going to change every part the customer sees. At their training center in Louisville, they bounced ideas and product prototypes off of retail salespeople who came to learn about GE’s products. You won’t have a lot of money.

Ries 13
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Sears Has Come Back from the Brink Before

Harvard Business Review

It’s not been a great year for venerable retailer Sears, which is reputed to be closing 130 retail stores and laying off more than 5,000 employees. Founded in 1886 as a mail-order watch retailer, Sears was already 71 when it became an original member of the S&P 500 in 1957.

Retail 10