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2013 Top Professors on Twitter

LDRLB

Below you’ll find who we feel are the 2013 top 50 professors on twitter, broken into lists around leadership, innovation, and strategy, as well as five at-large professors. Wharton School of Finance. Roger Martin. We thought it’d be worthwhile to share with you the people we learn the most from. Leadership.

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How Big Data Brings Marketing and Finance Together

Harvard Business Review

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. Rajamannar involved finance early. At many companies we work with, analytics becomes the connective tissue between the different visions of what drives results emerging from marketing and finance.

Finance 13