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Microsoft’s Bid to Make Outlook More than Email

Harvard Business Review

Most of the features will be incorporated into Outlook 2013 and Outlook Web for Office 365, with more partnerships likely to come. Many successful platforms today have experienced this product-to-platform transition. So what can Microsoft do to ensure that Outlook’s transition is successful? Re-brand Outlook.

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Strategic Choices Need to Be Made Simultaneously, Not Sequentially

Harvard Business Review

The company was an eager user of my “cascading choices” framework for strategy that I have used for decades and written about extensively, most prominently in the 2013 book I wrote, with friend and colleague A.G. For the great success stories of our time, the tight match of Where to Play and How to Win is immediately obvious.

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A Survey of 3,000 Executives Reveals How Businesses Succeed with AI

Harvard Business Review

And AI success stories are becoming more numerous and diverse, from Amazon reaping operational efficiencies using its AI-powered Kiva warehouse robots, to GE keeping its industrial equipment running by leveraging AI for predictive maintenance. Successful AI adopters have strong executive leadership support for the new technology.

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What Investors Need to Know About Zimbabwe After Mugabe

Harvard Business Review

In this environment, multinationals that are willing to accept some risk and invest in the country could benefit from first-mover advantages – but only if the new administration follows through with much-needed economic reforms. billion a decade later. Now the country is at a crossroads. Years of economic mismanagement.

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Four Ideas for Creating Mobile Strategy

Harvard Business Review

While many of these strategies apply both within and outside the consumer packaged goods industry, there is no secret sauce and all marketers should ask themselves what their unique mobile framework should be in 2013, and beyond. But marketing spend on mobile pales in comparison to time spent there by consumers.