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Complimentary Resource – Forrester Research Report: The Business Impact of Mobile Engagement

Strategy Driven

Forrester Research Report : The Business Impact of Mobile Engagement. In interviews with more than 100 mobile innovators, they have found four places where mobile engagement transforms services and processes: customer engagement, process acceleration, employee productivity, and new business services. by Salesforce.com.

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Mars Incorporated: A Sweet Place to Work

Coaching Tip

It is still 100% family-owned -- now by the three elderly offspring of Forrest Mars Sr., 95 on the 2013 list, Mars boasts employees who love not only the products they make but also the office culture and the company's long-standing principles. Source: FORTUNE, February 4, 2013. ? Mars, who died in 1934. Related articles.

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New Research: You're Doing Customer Experience Innovation Wrong

Harvard Business Review

"Innovation" has become a buzzword in the customer experience field. In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Sixty-four percent have allocated time to innovation activities.

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How to Rebrand Yourself as Creative When You’re Not Perceived That Way

Harvard Business Review

Innovators such as Elon Musk and Jony Ive have become household names. ” Note that in order to feel open and confident enough to innovate, you have to ensure you aren’t dwelling too much on past failures or setbacks. The contemporary business world lauds those who are seen as creative. You need to share your ideas.

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Despite Dire Predictions, Salespeople Aren’t Going Away

Harvard Business Review

Forrester Research predicted that one million B2B salespeople will become obsolete by 2020, lost to e-commerce. Over the years, innovations in distribution, media, and technology have enabled buyers to use non-sales force channels for various steps of their buying journey. Yet the number of salespeople continued to grow.

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