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Mars Incorporated: A Sweet Place to Work

Coaching Tip

JANUARY 26, 2013

It is still 100% family-owned -- now by the three elderly offspring of Forrest Mars Sr., 95 on the 2013 list, Mars boasts employees who love not only the products they make but also the office culture and the company's long-standing principles. These operational managers' value to Mars is they initiate or design positive changes.

Forrester 130
Forrester Brand Cooper Executive Coaching 130
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New Research: You're Doing Customer Experience Innovation Wrong

Harvard Business Review

JUNE 27, 2013

In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Why haven''t we seen more and more companies earning excellent scores in Forrester''s Customer Experience Index ?

Innovation 8
Innovation Forrester Business Model Long-term 8
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