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Complimentary Resource – Forrester Research Report: The Business Impact of Mobile Engagement

Strategy Driven

Forrester Research Report : The Business Impact of Mobile Engagement. Even at this early stage of development, you can see positive impacts of mobile engagement in apps from General Electric, Trane, and Uber Technologies. Click here for more information on Forrester Research Report : The Business Impact of Mobile Engagement.

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Complimentary Resource – Top 10 Trends in Email, Mobile & Social Marketing

Strategy Driven

This white paper discusses developments in technology, such as social media, mobile usage and cloud services and offers practical advice on how to take advantage of these upcoming trends and ensure marketers are at the forefront of multi-channel strategic marketing planning. Copyright 2007-2013 by StrategyDriven Enterprises, LLC.

Trends 58
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Complimentary Resource – The Effect of Poor Customer Service and What to Do About It

Strategy Driven

How to use channels, technology, and other strategic choices to improve your customer service. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Relate Articles: Complimentary Resource – Forrester Research Report: The Business Impact of Mobile Engagement. Read on to discover: Myths of customer service.

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New Research: You're Doing Customer Experience Innovation Wrong

Harvard Business Review

In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Why haven''t we seen more and more companies earning excellent scores in Forrester''s Customer Experience Index ?

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How Big Data Brings Marketing and Finance Together

Harvard Business Review

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. Forrester Research recently published a case study describing how USAA’s new partnership between marketing, finance and analytics has helped deliver better business insights.

Finance 14
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Despite Dire Predictions, Salespeople Aren’t Going Away

Harvard Business Review

Forrester Research predicted that one million B2B salespeople will become obsolete by 2020, lost to e-commerce. Buyers used the salesman’s help to evaluate what products to purchase, especially for new technologies like clocks and sewing machines. Yet the number of salespeople continued to grow. Fast forward to 2015.

B2B 8
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What Apple Gets Right with Its Smartwatch

Harvard Business Review

My own research at Forrester Research has focused on synthesizing a much more complete and empirical description of people’s fundamental needs based on research in psychology, economics, and neuroscience. Apple Tech industry Technology' If Maslow was right, brands needed to target a single need, satisfy it well, and be done.