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Social Media Is Too Important to Be Left to the Marketing Department

Harvard Business Review

Some companies increase their social media staff to offer live responses during big events like the Super Bowl or the Grammys, but then they return to predominately one-way social media or content marketing. Here is a simple process from my book Social Media Strategy, Marketing, and Advertising in the Consumer Revolution.

Media 8
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How Disney Found Its Way Back to Creative Success

Harvard Business Review

That deal brought the Stars Wars and the Indiana Jones franchises within Disney’s fold. For instance, the Avengers is a successful movie franchise but it is also monetized in Disney’s theme parks. Each film brand has many characters with imaginative stories that serve as franchisable assets. By contrast, Warner Bros.’

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What’s Missing from Annual Reports

Harvard Business Review

Its revenue comes from franchises ($AU4.77 The company’s 2013 annual report contained the usual statements on income, changes in equity, and cash flows — standard stuff. Whole Foods Market in the U.S. Research shows a direct link between stakeholder engagement and market value. Likewise with employees.

Report 11
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McDonald’s Has to Do More than Manipulate Its Stock Price

Harvard Business Review

The company’s executives said that to help finance the plan, McDonald’s would increase refranchising (turning company-owned restaurants into franchises), take on more debt (even at the risk of lowering its bond rating ), and find $300 million to cut in general and administrative expenses.

Price 8
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The Big Picture of Business: The Colonel and Me

Strategy Driven

The second was at what was the fourth KFC franchise to open in the United States. There became too many competitors, too much franchising, too much hype and just as many who exited the industry as quickly as they entered it. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Fast forward 20 years to 1979. About the Author.

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How to Understand the EU-U.S. Digital Divide

Harvard Business Review

After two decades of failed efforts to spur innovation and competition in Europe’s lagging communications sector, the European Commission has promised “an ambitious overhaul” next year as part of its far-reaching Digital Single Market initiative. At least for voice services, the U.S. As a result, the U.S.

Price 8
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The U.S. Media’s Problems Are Much Bigger than Fake News and Filter Bubbles

Harvard Business Review

Political campaigns are marketing campaigns, messages aimed at selling a product. Yet by 2004 its market share was down to 3%. It focused its efforts on earning a majority share of Europe’s digital classified advertising market (a product that connects buyers and sellers). Bigger marketing budgets may not pay off.

Media 12