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Brand Marketing Opportunities and Challenges for 2013

Women on Business

NEWS AND INSIGHTS UPDATE: Are you ready to market your brand and get big results in 2013? It’s just as important to develop and promote your personal brand in order to reach your career goals as it is for a company to market its brands. Remember, brands can belong to companies or individuals.

Brand 208
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How to Ensure Your Organization’s Digital Transformation Succeeds

Leading Blog

To illustrate the potential impacts, in 2007, Nokia had a little over half the mobile phone market with an operating profit of about $7.8 Subsequently, its market share plummeted by 90 percent. Subsequently, its market share plummeted by 90 percent. In 2013, Nokia’s mobile phone business was sold to Microsoft.

How To 264
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Ready, Set, GOals!

Women on Business

People with goals succeed because they know where they’re going. Add into the mix, the approaching season of resolutions and goal-setting, and suddenly 3, 6 & 9—all divisors of 12 and standard monthly intervals—popped into my head. From there it was an instantaneous leap to thinking about business goals for the coming year.

Goal 265
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4 Breakthrough Leadership Strategies for 2013

LDRLB

2013 represents a great opportunity to leapfrog our mental models and innovate our way to breakthroughs for ourselves, our teams, our organizations and, of course, our customers. The goal is to use whatever information you can find, and then apply your instincts to fill in the gaps. Comprehensive data rarely exist.

Strategy 160
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A Look Back At My Top 10 Leadership Insights From 2013

Tanveer Naseer

In the pursuit of profits and market share, it’s easy for an organization to lose that connection to why they started this journey in the first place and why others couldn’t address it as well as they could. Click here to read more – How Can We Learn To Value Failure?

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Strategizing for Success: Keys for Planning Annual Sales & Marketing Goals, part 2 of 2

Strategy Driven

What goals did you accomplish? Here are some examples of questions to help you perform this evaluation: Based on your annual goals where should your results be right now? How did you do in the area of marketing? How did you do in the area of web marketing? What are you most proud of? What were you most surprised by?

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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.