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Before Hiring a Design Partner, Consider This

Harvard Business Review

It''s your job to pour what you know into the project and travel with the team: think of it as an equal partnership. Ziba''s service innovation and retail design work with Umpqua Bank , for example, continues to be relevant and productive years after it was completed, with the bank adding dozens of branches and tens of billions in holdings. Vijay Govindarajan and Chris Trimble have written at length on the challenges of execution in their book, The Other Side of Innovation.