2013 Hamel Marketing Technology 
Harvard Business Review
MAY 2, 2013
In the same way that markets have always outperformed command economies, the transactional efficiencies possibly lost are more than made up for by the ecosystems value effectiveness. Digital business ecosystems dynamically create and operate value chains that extend their participants'' markets.
Harvard Business Review
MAY 6, 2013
Increasingly, the CIO and IT must be seen less as merely developing and deploying technology, and more as a source of innovation and transformation that delivers business value, leveraging technology instead of directly delivering it. Gary Hamel maintains that the key to future success is management innovation.
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