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Improve Decision-Making With Help From the Crowd

Harvard Business Review

But with the rise of digital technology, and with it the ability to get immediate feedback from customers and communities, crowdsourcing has become a powerful alternative for driving important decisions. Kickstarter is one of a growing number of crowdfunding platforms for gathering money from the public to fund all sorts of projects. Employees submit their projects to a community and promote them through IBM’s Facebook-like internal social networks.