Virgin Atlantic Tested 3 Ways to Change Employee Behavior

Harvard Business Review

At the end of 2013, we randomly allocated the captains to three treatment groups and one control group, and in January 2014, all captains were told that their flight and fuel behavior would be monitored for the next eight months.

Uber Shows How Not to Apply Behavioral Economics

Harvard Business Review

In a paper published in 2009 , Alex Haynes and colleagues examined the use and effectiveness of checklists in eight hospitals in eight cities in the Unites States. In a related paper published in 2013 , Alexander Arriaga and colleagues had 17 operating-room teams participate in 106 simulated surgical-crisis scenarios. It’s a well-documented social-science finding called the Hawthorne effect.)