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Virgin Atlantic Tested 3 Ways to Change Employee Behavior

Harvard Business Review

At the end of 2013, we randomly allocated the captains to three treatment groups and one control group, and in January 2014, all captains were told that their flight and fuel behavior would be monitored for the next eight months. Challenging captains to meet higher performance targets proved to be the most cost-effective intervention.

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Uber Shows How Not to Apply Behavioral Economics

Harvard Business Review

In a related paper published in 2013 , Alexander Arriaga and colleagues had 17 operating-room teams participate in 106 simulated surgical-crisis scenarios. It’s a well-documented social-science finding called the Hawthorne effect.) They found the rate of death for patients undergoing surgery fell from 1.6%