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Virgin Atlantic Tested 3 Ways to Change Employee Behavior

Harvard Business Review

For many years, teams at Virgin Atlantic have been testing ways to motivate efficient decision-making in the cockpit. We analyzed how captains responded to these interventions by looking at data from more than 40,000 flights during 2013 and 2014, and comparing the behavior of each captain before and after the study began.

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Uber Shows How Not to Apply Behavioral Economics

Harvard Business Review

In a related paper published in 2013 , Alexander Arriaga and colleagues had 17 operating-room teams participate in 106 simulated surgical-crisis scenarios. It’s a well-documented social-science finding called the Hawthorne effect.) They found the rate of death for patients undergoing surgery fell from 1.6%