Virgin Atlantic Tested 3 Ways to Change Employee Behavior
Harvard Business Review
AUGUST 1, 2016
For many years, teams at Virgin Atlantic have been testing ways to motivate efficient decision-making in the cockpit. We analyzed how captains responded to these interventions by looking at data from more than 40,000 flights during 2013 and 2014, and comparing the behavior of each captain before and after the study began.
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