leaderCommunicator

DECEMBER 17, 2014

The desire to be heard is a basic human need. This post originally ran in December 2013. Unless you’ve taken the time to share your expectations with employees in a formal way, you’re limiting their chances of success. Empathy - Pause and imagine how employees are feeling. David Grossman. Looking for more leadership tips?

eBook 140

eBook Discount Tactics Retail 140

Engaging Leader

FEBRUARY 18, 2014

Assuming you have defined the right business objectives, the most important key is to target the right motivators: the drives that make people want to engage and that stimulate the right thoughts and actions to accomplish your objectives.

McClelland 159

McClelland Arkes Business Objectives Maslow 159

Strategy Driven

MAY 6, 2016

Trends – and behavior more broadly – are ultimately rooted in our basic, fundamental, rarely-if-ever-changing human needs, wants and desires. When drivers of change bump up against consumers’ immovable human needs and wants tension arises. You’ll agree that these desires don’t come and go from season to season.

Trends 50

Trends Supply Chain Innovation Human Needs 50

Strategy Driven

NOVEMBER 15, 2013

In consumer business strategy – from branding to product development – addressing the emotional human needs continuum is crucial to success. Businesses that seek to create superior product/service experiences need to learn how to empathize with consumers’ needs. The Value of Human Needs. All rights reserved.

Press Release 50

Press Release Marketing Human Needs Advertising 50

Harvard Business Review

APRIL 22, 2015

Humanity needs the kind of hard-core, heavy, physical infrastructure that GE sells, and we badly need clean infrastructure in particular. In a 2013 advertisement in The Washington Post, HP claimed that if you measured countries by power consumption in kilowatts, the fifth largest after China, the U.S., billion people.

Supply Chain 8

Supply Chain Engineering Energy Transportation 8

Harvard Business Review

AUGUST 11, 2016

While what constitutes “value” can be nuanced and vary from person to person, my colleagues and I have identified 30 universal building blocks of value that meet fundamental human needs. These are basic attributes of a product or service that address four kinds of needs: function, emotion, life changes, and social impact.

Customer Loyalty 8

Customer Loyalty Loyalty Innovation Health Care 8

Harvard Business Review

MARCH 31, 2014

But as good managers have discovered in so many realms of human need, pure philanthropy is not the only means for addressing social challenges. We need to remind ourselves that educating skilled workforces is an investment opportunity.

GDP 8

GDP Education Finance Globalization 8