What Apple Gets Right with Its Smartwatch
Harvard Business Review
SEPTEMBER 17, 2014
When people say Apple has built things people didn’t know they need, it’s not really true. Apple has built things that meet the needs people have always had. More than any other consumer company, Apple gets what people really, fundamentally need. When we think of needs and products we often go right to Maslow’s Hierarchy of Needs , the ubiquitous theory that human needs manifest in a specific sequence, from base survival to the pinnacle of self-actualization.