Strategy Driven

MAY 6, 2016

They don’t even need to experience these new methods themselves, hearing about them is enough to make them demand the better way. Trend-Driven Innovation , as detailed in our book of the same name, is the end-to-end process of tracking changes in these expectations to make sure that your products, services or experiences don’t fall behind.

Trends 50

Trends Supply Chain Innovation Human Needs 50

Strategy Driven

NOVEMBER 15, 2013

In consumer business strategy – from branding to product development – addressing the emotional human needs continuum is crucial to success. Businesses that seek to create superior product/service experiences need to learn how to empathize with consumers’ needs. The Value of Human Needs. All rights reserved.

Press Release 50

Press Release Marketing Human Needs Advertising 50

Harvard Business Review

AUGUST 11, 2016

Executive teams often struggle to land innovations that will significantly grow the business. A chronic problem is their emphasis on searching for breakthrough innovation — the creation of a truly new, highly valued product or service that could redefine their industry and lead to unprecedented revenue growth.

Customer Loyalty 8

Customer Loyalty Loyalty Innovation Health Care 8

Harvard Business Review

MARCH 31, 2014

But as good managers have discovered in so many realms of human need, pure philanthropy is not the only means for addressing social challenges. We need to remind ourselves that educating skilled workforces is an investment opportunity.

GDP 8

GDP Education Finance Globalization 8