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Scan for the 3 key ingredients of trends to survive in the Expectation Economy

Strategy Driven

Trends – and behavior more broadly – are ultimately rooted in our basic, fundamental, rarely-if-ever-changing human needs, wants and desires. When drivers of change bump up against consumers’ immovable human needs and wants tension arises. You’ll agree that these desires don’t come and go from season to season.

Trends 50
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The Continuum and the Marketplace

Strategy Driven

In consumer business strategy – from branding to product development – addressing the emotional human needs continuum is crucial to success. Businesses that seek to create superior product/service experiences need to learn how to empathize with consumers’ needs. The Value of Human Needs. All rights reserved.

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Is the End of GE Capital Good News for Ecomagination?

Harvard Business Review

Humanity needs the kind of hard-core, heavy, physical infrastructure that GE sells, and we badly need clean infrastructure in particular. In a 2013 advertisement in The Washington Post, HP claimed that if you measured countries by power consumption in kilowatts, the fifth largest after China, the U.S., billion people.

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Invest in Tomorrow’s Workforce, and World

Harvard Business Review

But as good managers have discovered in so many realms of human need, pure philanthropy is not the only means for addressing social challenges. We need to remind ourselves that educating skilled workforces is an investment opportunity.

GDP 8