Disrupting the Gaming Industry with the Same Old Playbook
Harvard Business Review
JUNE 3, 2014
With a market size of $8 billion in 2013 Massive Multiplayer Online Gaming (MMOG) is becoming big business. million as of 2013. LoL’s 2013 World Championship garnered online viewership of 32 million on Twitch.tv Stories like LoL and Vans illustrate a profound truth about strategy and business. Innovation Strategy'
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