article thumbnail

Get Your Budget Ready for the Upturn

Harvard Business Review

Most budgets for 2013 were made in 2012, when the prevailing economic outlook was grim. The societal factors that have made America strong in the past continue today: its diversity, thirst for innovation, entrepreneurship, and institutional support for risk taking. Position yourself in market segments that will grow.

article thumbnail

Does Your Company Come Across as Too Male?

Harvard Business Review

After all, Red Bull and P&G were strategically going after a market segment they had chosen to focus on. The first, from 2013, is a classic, masculine vocabulary of rational, humanless machinery, steely-edged and high-performing. Does it talk to everyone or does it skew one way or the other? Or is it unconscious?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

If Your Mobile Strategy Can Win Here, It Can Win Anywhere

Harvard Business Review

If you''re marketing to women through social media, imagine your conversations mediated by a smartphone screen. According to a 2013 survey by Nielsen, "Nearly 60% of women use Facebook/access Facebook multiple times a day on their device/computer compared to approximately 45% of men." And these messages use strong market segmentation.

article thumbnail

Navigating the Dozens of Different Strategy Options

Harvard Business Review

The f ive forces framework for strategy may be valid in one arena, blue ocean or open innovation in another, but each approach to strategy tends to be presented or perceived as a panacea. This approach works when the visionary firm can single-handedly build a new, attractive market reality.