Harvard Business Review

JUNE 28, 2013

Most budgets for 2013 were made in 2012, when the prevailing economic outlook was grim. The societal factors that have made America strong in the past continue today: its diversity, thirst for innovation, entrepreneurship, and institutional support for risk taking. Position yourself in market segments that will grow.

Budgeting 8

Budgeting Market Segmentation Venture Capitalist Real Estate 8

Harvard Business Review

JUNE 24, 2015

The f ive forces framework for strategy may be valid in one arena, blue ocean or open innovation in another, but each approach to strategy tends to be presented or perceived as a panacea. This approach works when the visionary firm can single-handedly build a new, attractive market reality. Applying the Strategy Palette.

Strategy 8

Strategy Competitive Advantage Environment Execution 8

Harvard Business Review

JUNE 14, 2013

If you''re marketing to women through social media, imagine your conversations mediated by a smartphone screen. According to a 2013 survey by Nielsen, "Nearly 60% of women use Facebook/access Facebook multiple times a day on their device/computer compared to approximately 45% of men." And these messages use strong market segmentation.

Strategy 8

Strategy Marketing Market Segmentation Learning-by-Doing 8