2013 IT Strategy Leadership Project 
Harvard Business Review
FEBRUARY 6, 2014
For finishers, he will have to change its treads—redirect its strategy—while barreling down a highway with no map for what lies ahead. During the final year, they added three paths to gather a last round of data: 1) The CEO and directors assigned a year-long CEO-level project to each of the three finalists.
Harvard Business Review
APRIL 4, 2014
During those nine months, Cellairis’ leadership had been distracted from their core business. Cellairis had tinkered with its core strategy, one that had been working beautifully, and it had turned ugly. System-wide revenue for 2013 was $350 million – seven times revenue for 2005. After nine months, AMP’d filed for bankruptcy.
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