A Framework for Strategists Assessing Emerging Markets
Harvard Business Review
JULY 2, 2015
Many companies start their search for global growth in an alphabet soup of emerging-market groupings such as the BRIC , CIVETS , MINT , Next 11 , and so on. There are several flaws in using such acronyms as the basis for entering overseas markets. Is that smart? Not really, suggests our analysis.
Let's personalize your content