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Google’s Strategy vs. Glass’s Potential

Harvard Business Review

But we knew that by putting prototypes into the wild, we’d start to learn how this radical new technology— something that sits on your face, so close to your senses—might be used. Should Google revise its strategy to pursue that opportunity? That is the question Glass is asking, and I hope in the end that is how it will be judged.”.

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Tinkering with Strategy Can Derail Midsize Companies

Harvard Business Review

Cellairis had tinkered with its core strategy, one that had been working beautifully, and it had turned ugly. System-wide revenue for 2013 was $350 million – seven times revenue for 2005. By mid-2013, the company was chugging along at a $200 million annual revenue rate. Tinkering can kill midsize companies.