The Surprising Power of Business Experiments
Skip Prichard
JUNE 3, 2020
Daniel Kahneman. The behavioral economist Daniel Kahneman once noted that “if you follow your intuition, you will more often than not err by misclassifying a random event as systematic. Consider Kohl’s, the large retailer, which in 2013 was looking for ways to decrease its operating costs. Any of these questions can go wrong.
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